As a leading youth consultancy with a strong foundation in research approaches and methodologies, Youth Dynamix is uniquely positioned to offer complete and holistic research packages. The youth market cannot be researched or understood in the same manner as adult consumers – the biggest mistake made is to treat the youth as mini-adults! With 10 years experience in providing successful research solutions in this market, Youth Dynamix have developed a range of proprietary Youth Dynamix research tools, methods and projective techniques which assist in creating relevant data resulting in meaningful insights for the client.
Our research has provided many clients with insight into finance and banking, FMCG, media, telecommunications, fashion and QSR and social research.
Youth Dynamix provides a comprehensive range of research offerings:
· Trax ® Studies
· Research & Desktop Reports
· Ad hoc Research
· Panel Research
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Youth Dynamix provides the largest, trended syndicated youth research studies in developing markets in Sub-Saharan Africa. We conduct the largest, most statistically robust syndicated tracking studies on the 0-6 (TykeTrax®), 7-15 (BratTrax®) and 16-24 (YouthTrax®) year old markets in South Africa (Our international branches conduct Trax® in Kenya and Nigeria). These studies allow the marketer to make informed decisions regarding trends, lifestyle, behaviour and attitudes impacting on the respective markets and whether these elements are accurately aligned with their brand.
| We use a combination of FOUR research methodologies! c Quantitative (Between 900 – 1 110 face-to-face interviews countrywide) c Qualitative (16 focus groups, major metropolitan areas) c Desk research (a multimedia secondary research report on global youth) c Observational research (word of mouth testimony through vox pops interviews) c Trended data - 4 completed BratTrax® and 3 completed YouthTrax® studies (4th  YouthTrax study in field between June and September 2008).c Includes Strategic Workshop and client-specific proprietary questions for syndicate members |
| Comprehensive coverage of all aspects of youth culture · Financial and Spending behaviour · Fashion and Music · Food and Beverage Consumption · Media, Advertising and Competitions · Technology · Telecommunications · Lifestyle and Attitudes · Personal Care (YouthTrax® only) · Automotive (YouthTrax® only) |
The Trax® studies may be bought as:
· Full studies (including proprietary questions for syndicate members)
· Selected sections (categories) in combination
· Selected sections (categories) in isolation
Research Reports and Desk ResearchWith the wealth of data available to Youth Dynamix through our Trax® studies, customized research reports in any of the relevant categories can be compiled.
These may combine categories, as well as trending the data over a number of studies.
Youth Dynamix is also in a position to offer desk research, which may include interviews with experts in relevant fields, as well as global and local youth-related information sourcing. Youth Dynamix’s partnerships with leading agencies in the US and UK give us insight into the global youth market which can be incorporated into our desk research.
FULL STUDY REPORTS
Topline Report (Quantitative)Topline & TraxSights Report (Quantitative & Qualitative)
SECTIONAL REPORTS
TraxComms Report (Technology/Telecoms/ Media)
TraxSumer Report (Financial & Shopping + Food & Drink)
TraxMedia Report (Media/Fashion + Music)
TeleStyles Report (Technology/ Lifestyle + attitudes)
TechnoStyles Report (Technology/ Lifestyle + attitudes)
TraxStyles Report (Lifestyle and attitudes + TraxSights)
A Day in the Life of … Report
AfroTrax Report
Please contact us for more information
Ad Hoc Research includes both qualitative and quantitative research within diverse categories, including FMCG, finance, QSRs, tourism, government, media, and telecommunications. We specialise in urban or peri-urban populations, but can also draw samples in more rural regions.
The demographics and usership dynamics of the sample will be determined by the topic under investigation.
• Advertising and concept testing
• Consumer taste tests
• Brand specific research
• Character development research
• Packaging and design research
• Research on colours, flavours, fragrances and taste preferences
• Premium concept testing
• Creative concept testing
a) Ad hoc qualitative youth research solutions
All qualitative research amongst the youth market is conducted under the supervision of a developmental psychologist in order to align methodology along age/developmental lines. We use a combination of traditional and non-traditional qualitative research methodologies in order to maximize the benefits to our clients.
Specific methodologies include:
• Focus group discussions (6-8 participants)
• Large groups (+/- 16 participants)
• Mini groups (4-6 participants)
• In-depth Interviews
• Paired in-depth Interviews
• Observational research in any environment
• Vox pox interviews
b) Quick turnaround ad hoc quantitative youth research solutions in diverse categories.
Using technology and telecommunications allows our research to engage the youth in the most relevant area to them. The use of technology optimizes the turnaround time, and affords greater geographic reach.
Specific methodologies include:
• PDA surveys
• Online surveys (student-based)
Please contact us for more information
Panels are constituted along generic or specific demographic and / or usership lines.
Convening a panel regularly affords the scope for quantitative or qualitative research. This can constitute an omnibus transcending categories, or be highly specific to a certain category. Our panels offer access to carefully screened, reliable respondents. Our panels are constituted nationwide but regional panels may also be explored as a research option.
• Age-specific panels (e.g. tweens, teens, parents)
• Demographic-specific panels (e.g. students, teachers)
• Consumer panels (category or brand consumers)
Please contact us for more information
The Youth Dynamix YouthScapes® report provides marketers and brand managers with insights on the fast moving elements in the youth market which need to be tracked regularly, covering various areas including trends, licenses, toys, fashion, music, technology, QSR activity and FMCG activity.
The YouthScapes® report is released three times per annum, and ensures that marketers have the necessary information when needing to make decisions relating to marketing and promotional campaigns, the newest and most relevant prizes, possible new product ideas or flavour variations and guidelines on ethics. The YouthScapes® Report covers the full spectrum of the youth market.