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Management |  | Jane Lyne Jane’s background in children psychology has provided a solid foundation on which Youth Dynamix practices. As a pioneer in youth marketing in South Africa, Jane's extensive experience and expertise combined with solid business practice ensure she continues to lead Youth Dynamix from the front. |
| Andrea Kraushaar Hailing from Johannesburg, Andrea is the Youth Strategy And Research Director at Youth Dynamix. Having completed her Masters degree in Marketing (cum laude), she has nearly 10 years of youth marketing and consulting experience. Andrea's analytical mind, extensive youth knowledge and vision allow her to effectively lead the research and strategic division to ensure quality and relevant youth research, the creation of new youth insights, innovative strategic models and methods. Some of her many clients have included Coca-Cola, Nokia, Steers, Nestlé, Standard Bank, Kellogg’s, Vodacom, Disney, Cadbury, Sasol, Discovery Vitality, Tiger Brands and the Film & Publications Board. |  |
|  | Saskia Goldberg Saskia brings to Youth Dynamix over 10 years of marketing experience with a career spanning a variety of top agencies and an array of different brands. As the Youth Communications Manager, Saskia brings together all the expertise of her team into holistic and achievable marketing campaigns whilst ensuring brand integrity and “big picture thinking”. Saskia is also a strong advocate for ethical marketing to children and youth and champions this issue within Youth Dynamix. |
| Michelle Farren-Handford With international experience from NYC and London, Michelle is a Brand Specialist with a strong focus on Experiential and Digital Marketing. Michelle provides insights, creative idea generation and logistic expertise on marketing campaigns with a specific slant to social and mobile media as well as as Roadshow and Event marketing. Her past clients include Barney the Dinosaur, MTV, VH1, Standard Bank, Converse and Nokia. |  | Rachelle Momberg Youth Dynamix is an extended passion and life stage for Australian born Manager Rachelle Momberg. With over 20 years experience in advertising, marketing, events and activation and mother of two, it’s only natural this venture comes second nature.
Rachelle’s outlook is driven by a strong service ethic, persistence, creativity and passion. As the face of Cape Town, she drives a balance of energy stemming from both the JHB team and Table Mountain.
With experience at agencies that include The Jupiter Drawing Room and JWT, this focused & innovative individual is set to establish YD Cape Town as a formidable leader of Youth Marketing in the region. |  |
| | Research Team |  | Quentin Weldon Quentin Weldon is a qualified psychometrist who took the leap into consumer and social research 6 years ago, both qualitative and quantitative. As the Youth Research Manager for YDX, he manages, oversees and draws insight from the many qualitative and alternative research studies done for our clients. In addition to this, he maps, manages and mines Youth Dynamix’s large annual syndicated tracking studies. |
| Nonhlanhla Msomi With a background in brand innovation, Noni is one of our key Research Consultants overseeing and drawing insights from the qualitative and alternative research studies done for our clients. Noni maps and mines Youth Dynamix’s large annual syndicated tracking studies for client presentations. She is passionate about people and believes that research is the key to understanding what makes people and the collective conscious tick. Her past clients include SABC, Unilever, Liberty Life and Distell. |  |
|  | Gwen Shipalana Gwen is an integral part of the Research Team ensuring that all qualitative group organization, transcripts, data analysis and recording to ensure projects are seamlessly implemented and executed for our clients. Gwen’s strong academic background in marketing and communication ensure that her skills are constantly being mined as a Desktop Researcher. |
| Strategy Team | Anè Botha-Landman As a Strategic Planner and Youth Specialist, Ane ensures that all brand elements and campaigns are properly researched, analysed and aligned, keeping all brand projects on a secure and strategically relevant footing. With a strong belief that solid strategic planning is rooted in research, Ane is responsible for YouthScapes which tracks trends and fads in the youth market. Her clients include Unilever, Coca-Cola, Bacardi, Nestlé Smarties, Discovery Vitality and SAB Miller. |  |
|  | Tumisang Moatshe Tumi is an AAA School of Advertising graduate with a strong love for Strategy in all its guises. At Youth Dynamix, Tumi is our Stategic Planner responsible for pulling key insights from the wealth of research in the Trax®Studies into actionable strategies for the youth market. Tumi is also the engineer on the Youth Dynamix proprietary Tool Box which is used in all strategic documents and processes. He’s passionate about new ideas, thinking and developing creative effective strategies. |
| Marketing Team | Guillaume de Rosnay Guillaume provides logistical expertise in a number of high profile educational marketing campaigns. He also manages and implements successful through-the-line campaigns for several of our FMCG clients. Guillaume brings to Youth Dynamix extensive experience in cause marketing and education campaigns which are currently being translated into a number of pioneering campaigns. He has worked with Nestlè, Discovery Health and the Children’s Society (UK) to name a few clients. |  |
|  | Tshepiso Mantshonyane Tshepiso is a key member of the marketing team focusing on experiential marketing and integrated campaigns across Sub-Saharan Africa. This extends from the conceptualisation of the activation through to full co-ordination of multi countries in implementation. Tshepiso enjoys the non-traditional elements of marketing bringing a unique twist on campaigns. |
| | |  | Jacques Erasmus Jacques is our resident Roadshow cóordinator with experience in rolling out multi-tiered roadshows across Sub Saharan Africa including conceptualization, co-ordination and execution of the Roadshows. He also nurses a passion for technology based marketing and has a strong focus on social media marketing. Jacques’ past and present clients include Nokia, Nestlè, Don Suite hotels and Astra Zeneca. |
| |  | Lindy Liebmann Lindy is originally from Johannesburg on the West Rand. She did her undergraduate at Wits in Sports Science and Sports Marketing, Education and Psychology.
She has worked all over London in the schools, teaching dance and physical education and she was the team leader for Cellar Trends UK as the Head of Promotions for Jagermeister. Lindy comes to Youth Dynamix with a strong background in experiential marketing and events and has worked on brands such as Marlboro, Kauai, Levis and Brandhouse. |
| Administration | Christina Madzivhandila Christina handles all office co-ordination, meeting scheduling, stock control, delivery systems, stationery and general support to all staff to ensure smooth day-to-day running of Youth Dynamix. |  |
|  | Navashnie Vandiar Navashnie Vandiar known as Cammy, is a highly energetic and passionate person who is the Finance Administrator. She sees to all creditors and debtors making sure our accounts are up to date and the department runs smoothly. Coming from an Administrative background, Cammy has worked for companies such as Bogart, Aspen Pharmaceutical, Direkshinz. |
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