Youth Dynamix’s combination of traditional and non-traditional marketing program is the link that directly connects your brand with consumers to create a lasting impression. Every Youth Dynamix campaign is designed to increase brand awareness, build excitement, drive attendance, instigate trial or purchase and strengthen brand loyalty.

Youth Dynamix offers a full turn-key solution for our clients looking to effectively target and communicate with the youth. From conceptualization and creative idea generation to the execution, management and a full post campaign analysis, Youth Dynamix offers you a 360° campaign. Furthermore, our integrated approach assures you the full weight of our research and strategy expertise behind every marketing campaign. Our aim is to simplify the process by providing a streamlined communication channel for our clients with one central point of contact and a “big picture” mentality from Youth Dynamix.

ROI and measurability are key to tracking the success of a campaign. We employ a number of methods (utilising the Youth Dynamix Research methodologies extensively) to ensure that tracking is quantifiable.

Youth Dynamix will create a bespoke campaign for each client, pulling from a wide range of both traditional and non-traditional marketing elements for the optimum campaign.  By staying on the cutting edge of marketing, we are able to offer a wide range of services which best fit each individual client.

Some of our core offerings include:

• Experiential Marketing
• Traditional Media
• Brand Licensing
• Added Value
• Educational
• Out of Home
• Social and Mobile Media

Contact our Marketing team now

Experiential Marketing

Experiential marketing allows us to connect consumers with brands in personally relevant and memorable ways. This non-traditional form of marketing emphasizes the idea of communicating the essence of a brand through a personalised experience. Youth Dynamix has been involved in a variety of unconventional and buzz worthy ‘attacks’ on behalf of our clients!

• Guerilla Marketing
• Wild Postings
• Lifestyle Spot Marketing
• Seeders
• Immersion Marketing
• Brand Ambassadors

Traditional Media

•  TV
• Radio
•  Print
• Outdoor

Brand Licensing

Brand licensing is the process of creating and managing contracts between the owner of a brand and a company who wants to use the brand in association with a product for an agreed period of time. Youth Dynamix negotiates the contract on behalf of our client as well as  producing and implementing the marketing rollout.

• Brand Character Management
• Licensing
• Opportunities/insights

Added Value  

• Competitions
• Premiums
• Partnerships
• Sponsorships

Educational

Development of specialist, educational schools campaigns that can be taken to any nursery, primary or high school nationwide. Youth Dynamix works closely with educationalists in the development of relevant and educational material.

Out of Home

• Ambient Media – this is the new breed of out-of-home products for example, projecting large images on the sides of buildings and on the back of car park receipts.
• Shopping Centre Activations
• Road Shows
• Retail

Social and Mobile Media

2008 has seen an explosion of Social and Media Marketing amongst the youth. These are primarily Internet and mobile-based tools for sharing and discussing information amongst people. This interaction depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.  Youth Dynamix is creating a unique seeding opportunity to interact and utilise the social influencers within various sub cultures for our clients.

Examples of social media forums are:

• Facebook
• Blogs
• Mxit
• Mobile Marketing