Youth Dynamix provides clients with a range of youth and family-specific strategic planning and consulting services. This allows brands to better connect and be more relevant to the youth and family segments in developing markets. The solutions we offer are unparalleled based on solid research and deep consumer insights. 

As thought-leaders in the industry, Youth Dynamix continuously develops and uses a comprehensive proprietary strategic toolbox. 

Strategic thought, processes and consulting underpins the conceptualization and development of all communication plans and activations. 

· Strategic Consulting
· Strategic Workshops   
· Strategic Brand Development 

Contact our Strategy team now

Strategic Consulting

Our experienced strategists provide ongoing strategic consulting on all elements relating to youth and family marketing. Depending on the nature of the project and the needs of our clients, Youth Dynamix provides strategic consulting services per hour, per project or per retainer. Youth Dynamix works in close consultation with clients and assists any of our client’s design, PR or advertising agencies to provide the relevant youth insights required for successful communication with the youth market

Strategic workshops

Youth Dynamix facilitates interactive workshops and immersion sessions with clients to provide holistic and comprehensive understandings and insights on today's new youth and family market.

We have a number of workshop and immersion session options as follows:

Youth Immersion Workshop

A fully facilitated and interactive Youth Immersion Workshop provides clients with an in-depth understanding through a comprehensive sharing session revealing:

• Deep consumer insights relating to the specific sub-segments that make up the broader youth market
• The broad and influential trends impacting on the youth
• How these trends are shaping the behaviour, attitudes, mindset and lifestyle of this new generation

The workshop provides opportunities to explore the most successful approach when it comes to targeting the youth market consumer

We utilise a number of Youth Dynamix proprietary tools and models in the sharing of our knowledge of the youth market

Brand Immersion Workshop

An interactive workshop session facilitated by Youth Dynamix that allows clients:

• To objectively explore the competitive environment and resulting gaps and opportunities for their brand,
• The opportunity to re-evaluate brand and communication strategies and platforms from a youth-specialist perspective

We utilise a number of Youth Dynamix proprietary tools and models to provide a youth-specific approach to the brand

Brand character workshop

This is an interactive session fully facilitated by Youth Dynamix focusing on the development of a new or evaluation of a current brand spokes-character . Youth Dynamix extensive experience in the development, implementation and management of brand characters will provide:

• A relevant youth perspective and understanding of the importance of brand characters to this market,
• Development of action points on how to ethically optimise the use of a brand character to ensure relevant communication and emotional attachment with the children's market

Ethics and best practice principles workshop

Youth Dynamix are experts in the latest ‘in's-and-out's' around the ethics and legal debates surrounding the marketing and communication to children and families . The workshop focuses on learnings gleaned from international markets as well as the latest updates on the ethics debate in South Africa .

Youth Dynamix will assist clients in developing best practice principles and guidelines for relevant, yet ethical communication and marketing practices for the relevant brand / company.

Strategic brand development

A successful combination of youth specific strategic services & consulting coupled with Youth Dynamix proprietary tools will ensure that we successfully position and develop brands that are able to deeply resonate with the youth and family market segments

Youth Dynamix develops a strategic youth approach to the mainline brand strategy that allows brands to target the youth consumer from an entry-level age group. This includes the development of a strategic brand blue print as well as a strategic brand plan moving forward. This will not only guide the brand in terms of intrinsic brand development , but also in terms of target market directive and the development of effective communication platforms from a youth market point of view.