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BratTrax, the largest Sub-Saharan study of its kind, is being launched in June. Get actionable insights to understand the tween market.
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Hot off the press!! The newest copy of YouthScapes, our fast moving micro trend report is about to be released! This quarterly report gives you the very latest trends in  a host of categories including toys, licences,  music, fashion,  technology and QSR's. Call us now to set up your presentation!

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Welcome to Youth Dynamix

Youth Dynamix is the leading youth consultancy in South Africa and developing markets with 12 years experience and immersion in the youth market.

We have developed an extensive Youth Dynamix toolbox and models which are used to provide clients with research, strategic and marketing solutions with a specific focus on the 0 to 24 year old and family market.

It is a Youth Dynamix principle that all strategic insight and marketing knowledge are underpinned by research knowledge. This provides a solid understanding plus our extensive experience in the youth market allows for the focused development of youth-specific marketing campaigns.

We have key global affiliations, as well as international reach with branches in Johannesburg & Cape Town, South Africa ; Nairobi, Kenya; covering the Eastern African region and in Lagos, Nigeria, covering the Western African region.

Did you know?

-  More 16-24 year-olds in South Africa have their own cellphone (87%) than have access to a landline (60%). Two-thirds of young adults in LSM 5-7     have access to a landline, compared to just over half of their LSM 8-10 counterparts (Youth Dynamix YouthTrax® 2008/2009

-  65% of 16-24 year-olds are the independent final purchase decision-maker when it comes to choosing a cellular network (Youth Dynamix YouthTrax® 2008/9

- Over half (53%) of 13-15 year-olds in LSM 8 have access to the Internet, compared to 12% of their peers in LSM 5-7 (Youth Dynamix BratTrax® 2007/8)

- 42% of 10-12 year-olds feel that the education they are receiving is inferior to that received by their peers in other countries (Youth Dynamix BratTrax® 2007/8)

  

 

 

 

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